Does Everyplay increase virality?

The Applifter gaming cross-promotion network told a little about the dubious results of the Everyplay service, which records replays from mobile devices, and its new functionality. 

The essence of Everyplay boils down to the following: in applications that support the SDK of the service, any user can record the gameplay, and then share the resulting video on Facebook, Twitter or YouTube directly from the game. It was assumed that this should seriously increase the virality of projects.

The service has been tested since August. And only now the specialists of Applicter decided to share the first data about it using the example of the game Stair Dismount. In it, users can experiment with the behavior of a “rag doll” when colliding with various objects. The project is three-dimensional, the physics in it is, conditionally, realistic.

So, in 30 days, more than 10 thousand videos for the game were recorded. In half of the cases, they were shared via Facebook, 35% of the videos were shared via YouTube, and another 15% via Twitter. According to the Applicier, each video was viewed, on average, by 15 friends and 12% of them went to download the application.

To be honest, we don’t know when Everyplay support was implemented in Stair Dismount, but we found out a couple of interesting things. So, on August 1, 2012, Stair Dismount, released back in 2009, occupied the 740th position in the top of free games. On August 21, the beta version of Everyplay was released. At the end of December, Stair Dismount dropped out of the top 1,500 free apps. Then the game returned to the chart and immediately to the 629th position. However, now the game occupies 1142 place in the top. 

Dynamics of Stair Dismount downloads in the American free top iPhone apps (AppAnnie)We do not dare to assume that Everyplay contributed to the short-term growth in popularity for two reasons.

Firstly, the last update of the game came out just before the project flew out of the top. There were no updates before takeoff. Secondly, both the sharp appearance of the game in the top, and its no less sharp drop after that, indicate that virality, which the service is aimed at, has nothing to do with the project.

However, there is an opinion that this is normal and that the service is primarily aimed at monitoring and analyzing the behavior of players in a particular game situation. 

In any case, the specialists of Applicter are already expanding the functionality of Everyplay. Now the service records not only how you play, but also through the front camera your reaction to a particular game, as well as your comments about it. The new feature is called FaceCam and it will be available for limited testing in March. 

At the moment, the service is free and not even monetized, but only supports iOS. All interested here.