The main news of the past week (28.01 – 01.02)

The most significant events of the mobile market last week: advertising on the App Store seriously rose in price in December, Google Play revenue doubled in the fourth quarter, the creators of Kingdoms of Camelot earned $180 million last year. Read about this and much more below. 

1. Promotion on Google Play provides DAU growth by 3058%The W3i company, using the example of Battle Bears Royale and Little Dragons, reported exactly what kind of increase in new users and DAU games promoted on Google Play receive.

2. 5 secrets of Clash of ClansRecently, Mike Rose’s interview with Supercell’s lead producer Lasse Louhento appeared on Gamasutra, in which the British journalist tries to find out what the secret of the Clash of Clans that blew up the box office tops is.

We offer a short version of the material.

3. Kabam earned more than $180 million in 2012On January 28, Kabam studio, known for the Kingdoms of Camelot strategy, which is not the most friendly to users, announced that in 2012 its gross revenue increased by 70% and amounted to more than $ 180 million.

4. Loyal user has risen to $1.67In December last year, advertising companies asked for one and a half times more per user than in October, Fiksu company reports in its monthly review of the American iPhone application market.

The number of downloads, according to her data, has also increased significantly.

5. Gameloft earned $275 million for the yearThe creators of the Modern Combat, N.O.V.A. and Asphalt series reported a 27% annual increase in revenue.

They would have been more significant if not for the mediocre results of the fourth quarter.

6. Google Play revenue doubled in one quarterApp Annie has presented a large report on the dynamics of App Store and Google Play revenue for December 2012.

Just below is a short version of it.

7. BlackBerry has introduced two new smartphonesYesterday, January 30, a presentation of RIM took place in New York.

At it, the Canadian company announced its own rebranding, and also officially introduced two new devices.

8. Subscription brings more money than advertising and IAPDevelopers prefer to use advertising when it comes to monetization of applications, but subscription brings in the most money, the analytical company Vision Mobile reports in its latest study.

9. Temple Run 2 downloaded 50 million times in 2 weeksImangi Studios has announced a new record in the mobile market: reaching the mark of 50 million downloads of one game in 14 days.

Even Angry Birds can only dream about this performance.

10. “The Simpsons” earned $23 million in the quarterJudging by the figures given in Electronic Arts’ latest quarterly financial report, the company’s highest-grossing mobile game in the fourth quarter of 2012 was The Simpsons: Tapped Out for iOS, which brought in $23 million.