Taptica and the future of the mobile market

Games are one of the most profitable segments of the mobile app industry. It’s not a secret for anyone for a long time. This is stated in numbers by many, including companies such as Distimo and App Annie. The other day, Taptica also shared its opinion on this issue.

For reference, Taptica is engaged in advertising and promotion of mobile applications in digital markets. And according to her data, 9 out of 10 top publishers on iOS and Google Play are game publishers. As they say, no surprises. However, in connection with the data published by the company, our colleague from PocketGamer, Keith Andrew, notes that this is a sign of saturation of the mobile application market. The desire of many companies (Nvidia, Razer, Ouya) to use mobile solutions in the console market is another example of this. It’s like companies are already cramped on smartphones.

What will all this lead to? Is it good or bad? How radically will this change the mobile games market?

There is no answer to all these questions yet.

One thing is clear: with the increase in the technical capabilities of devices and the further saturation of the market with content, the price of developing a game and launching it for sale will continue to grow. Together with the further level of penetration of smartphones and tablets, the maturation of the audience and the emergence of more serious game mechanics, the market volumes will increase. Perhaps there will even be real AAA projects on it (and not their likenesses), which will turn out to be truly multiplatform. But how exactly these games will look like – no one will say now.