DeNA rebranding

The Japanese giant of the mobile games industry, DeNA, has announced a rebranding.

The new logo, despite the fact that it is black and white, according to experts, looks more informal, funny and cheerful. In addition, a smiley face has been added to the logo. Most likely, its source is the name of the American division of the company (ngmoco : ).

In addition, a new marketing slogan has been defined – Delight and Impact the World, which in free translation may sound like “We give pleasure and influence the world”. And the unification of the names of all divisions of the company was carried out on the principle of DeNA + location (DeNA San Francisco, DeNA Amsterdam, etc.).