The main news of the past week (17.12 – 21.12)

The most important news and articles of the last week: daily revenues from the App Store are growing fastest in Russia; Flurry talked about the most successful game genres in terms of profitability; Playheaven shared the secrets of a threefold increase in eCPM and much more.

1. The matrix of mobile games according to the Flurry versionThe specialists of Flurry have built a “loyalty table”, in which the nine most popular game genres and the frequency of access to them are marked.

2. Infographics: Successful strategies for Christmas from FiksuThe advertising company Fiksu recently published an infographic dedicated to mobile marketing during the Christmas period in the United States.

We present its translated version.

3. The European market of mobile applications took 20% of the worldMobile publishers in the markets of the five leading European countries will earn 1.68 billion euros in 2012, according to the analytical company research2guidance in its December report.

4. PlayHaven told how to significantly increase eCPMDevelopers of mobile games, which demonstrate advertising for projects of the same genre, receive 166% more from their colleagues from promotion, PlayHaven found out.

5. Millennial Media summed up the results of the yearThe American company in its corporate blog told about the four main trends of the outgoing 2012 in the mobile advertising market.

6. The daily profit of the App Store for iPad in Russia increased by 143%Marketing company Distimo has published an overview of the global mobile OS market for 2012.

According to him, Russia is ahead of all countries in terms of revenue growth from the iPad.