GREE believes in midcore

The Japanese giant continues to fight for the Western user, offering him serious games in a colorful wrapper, Knights & Dragons are next in line.  

While DeNA is launching low-budget card games that raise a lot of money, GREE is trying to approach the Western market from the other side. She, like DeNA, combines numerous serious mechanics in her recent projects, but tries to make her products more friendly to the end user than those of Tokyo competitors.   

As a result, games like Knights & Dragons come to light, in which, behind the frankly casual graphics at the application level “for girls”, both a builder, a collector, and a full-fledged role-playing game are hidden at once. Here everything boils down not only to creating a more favorable, conditionally, climate for the player, but also to the strong desire of the company to captivate the audience with serious mechanics, which usually does not go beyond farms and match-3. 

However, it is not entirely clear whether this is possible in principle. The experience of the card Zombie Jombie, in the advertising of which GREE invested very much in the spring, shows: this is a very risky path in the Western market. The more interesting it will be to follow the fate of Knights & Dragons: Rise of the Dark Prince, which recently appeared in the App Store. The project is a joint development of GREE and IUGO Mobile studio. At the moment, it has only entered the top 1000 free games of the American iOS app store.