DeNA started making money in the Western market

Two years after the change of course and the multimillion-dollar costs that followed, the Japanese gaming company DeNA announced that it was on its way to the first revenues from foreign markets.

As Isao Moriyasu, the president of DeNA, who took up this post only in June, said in an interview with Reuters, the company’s foreign revenues from in-game currency in the current quarter will amount to $ 60 million. This is twice as much as in the previous three months. DeNA earned $677.7 million on the Japanese market in July-September.

The company owes its success in the Western market to the growing popularity of collectible card games, especially the main hit of this year – Rage of Bahamut. Based on the mechanics of this project, DeNA last fall has already released several projects based on the popular US IP “Avengers” and “Transformers”.

In Japan, according to the Reuters news agency, DeNA has 45 million users of the Mobage platform. The company’s market capitalization is $5.4 billion: this is about twice as much as that of another Japanese giant, the renowned manufacturer of Sharp televisions.

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