Flurry introduced the AppSpot platform

Flurry, a company engaged in mobile advertising and monitoring of the mobile market, has combined all its monetization services on one platform. 

The tools and services needed to work on the monetization of mobile products are becoming more diverse and confusing. And developers, accordingly, are finding it increasingly difficult to work with them. The amount of information available and the various ways to access it can make some people dizzy. 

Flurry recently proposed a solution to this problem – a single, easy-to-use AppSpot platform, into which all its four (soon to be five) monetization services are integrated. So they now have a single SDK that allows you to use and manage ads (banners, videos, etc.) in applications and various advertising channels on iOS and Android. 

Using the control panel, which is part of the new platform, you can track all the changes recorded by the AppCircle service: this is the number of downloads, the number of returns and, of course, the advertising itself.

Management of direct and network advertising campaigns is also included in the product. Flurry, for reference, now cooperates with such advertising services as AdMob, iAd, Greystripe, InMobi, JumpTap, Millennial and Mobclix. Yes, at the beginning of 2013, Flurry promises to introduce a real-time market trading service within AppSpot. 

By the way, the company receives data by monitoring about 700 million application users.