Merchandising by Doodle Jump - next summer

Following Rovio, Zeptolab, Halfbrick, PopCap and other developers of hit games, Lima Sky, famous for its Doodle Jump, went beyond the “mobile space” by signing several licensing agreements for the release of branded merchandise.

In particular, the company Innovation First International will produce a line of collectible toy robots, and the company Gund – soft toys “based on” Doodle Jump. Both collections will be on sale by the summer of 2013. In addition, Innovative Concepts is developing arcade machines with Doodle Jump, which will be installed in gaming halls in the United States.

It is worth recalling that the release of “related products” brings companies considerable income. So, Rovio had 30% of all earnings on branded merchandise last year.

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