Kindle Fire 2 will be announced on September 6

The American company Amazon, the world’s largest online retailer, has scheduled a press conference for September 6. According to rumors, the company’s new devices will be presented at the event.

A year has passed since the release of the original Kindle Fire, and Amazon, according to unverified data, is in a hurry to present its new gadgets at a press conference: Kindle Fire 2 and its modifications. Due to the escalated situation in the tablet market, the cost of the novelty, according to Needham & Co analyst Kerry Rice, will be minimal: “I think their price will be very competitive – lower than most rivals, if not the lowest at all.” However, Rice did not specify whether the new price would be below $199. 

Recall that at the end of the second quarter, Amazon sold fewer of its tablets than in the first three months of 2012. This is largely due to the appearance of the third-generation iPad at the end of March, as well as the release in April of a large number of budget solutions on the Android platform.