How to promote "board" games?

Good afternoon colleagues. In one of the video interviews with White night, a question was raised about the promotion of so-called “board” games a la monopoly on mobile devices.

The publisher’s representative could not answer it. A month and a half ago we released just such a game for android “Drink Adventure“. A toy based on the rage face Internet card is a Russian-language analogue here.

So, with a generally positive feedback, the audience was divided into those who played this card and they understand the mechanics, and those who did not play and, accordingly, “do not understand what to do in the game.” Dear experts, attention to the question: how best to explain that the game is for companies, and how to promote such games, where besides the game itself, more people are needed to play?