What affects IAP?

It turns out that IAP largely depends on how many applications are installed on the user’s device and, most importantly, which applications are paid or free, analysts from Apsalar found out.  

In-game purchases as a phenomenon are increasingly worrying developers. Someone is already making good money on them, like, for example, the NaturalMotion studio, whose users give the company $ 12 million a month, and someone just wants to grab their piece of the pie.

Apsalar, in turn, decided to figure out what influences the user’s decision to spend money on IAP in mobile applications, and conducted monitoring, based on the results of which it made the following conclusions:

1. Users on whose mobile devices the percentage of paid applications is higher than the percentage downloaded for free, spend less on IAP than those who are fond of downloading freeware and f2p projects.This is explained, according to analysts, by the fact that the user’s budget is limited.

After spending a certain amount on a paid application, the user will think ten more times before giving one dollar to the game for free.

By the way, Apsalar’s conclusion from this is extraordinary: developers of free applications should not agree to cross-promo with paid projects. They say that the chance to turn a new user into a paying user if he found out about the existence of your game in a paid project is very low. 

2. The more applications a user has, the more likely it is that he spends all his money on just one game. 3. If the user spends large amounts on the purchase of applications, then he also spends enough in them.

4. More than half of those users who have 6 or more applications installed will make an in-game purchase.

Actually, the more games there are, the more likely IAP is. 5. The more applications a user has, the less time, on average, he spends in each of them.

 The study was conducted on the basis of monitoring for 250 million unique users of mobile devices.