Both the developer and the advertiser

German startup Elblabs has entered the market with an original advertising exchange platform in mobile, social and online games.

The main feature of this team’s approach, implemented in the GameAdTrading technology developed by it, is to provide developers and publishers with the opportunity to choose advertisers and types of ad blocks displayed in their mobile games.

Supported platforms are iOS, Android, browsers, PC, Mac.  Note that advertisers can also manage their campaigns by choosing specific games or game genres, as well as introducing targeting by demographic, geographical and socio-economic characteristics.