17.04.2012

Android has taken over China

Google’s mobile search platform has doubled its share of the smartphone market in the People’s Republic of China. 

China is a tasty morsel for any mobile platform, but only one of them has been able to make a serious statement on it at the moment. Her name is Android.

The figures published by Analysys International for fiscal year 2011 show an impressive increase in sales of Android devices in China. If in the first quarter the share of the platform was 33.6%, then by the results of the fourth quarter it has grown to 68.4%. So it turns out that Android has more than doubled its presence in the Chinese market in 2011.

Interestingly, Google’s growth has negatively affected the share of iOS. Apple failed to make the planned market takeover. And if the results of the second quarter were encouraging – Apple’s share of sales jumped to 7.1% – then the results of the fourth quarter, which amounted to 5.7%, could only disappoint.

It turns out that even though Symbian lost more than half of its previous share, Apple was not ready for a serious fight for second place in the Chinese market. 

According to Analysys, this is due to the fact that the iPhone was initially focused on high-income consumers. 

“The high price of the iPhone and its low penetration in the Chinese market are obstacles to the popularity of this device,” concludes one of the company’s analysts.

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