PUBLSH, a newly established publisher, has debuted with a title inspired by Disco Elysium, named Pera Coda

Former executives from marketing firm Petrol have launched a new video game publishing company, PUBLSH.

The company's inaugural release is Pera Coda, an episodic murder mystery inspired by Disco Elysium. This game is crafted by Turkish developers Elyzio and its subsidiary, Falan Studio.

Situated in California, PUBLSH was formed in 2025 by Ben Granados, the CEO, and Samuel Clarke, the chief strategy officer.

Granados, one of the initial founders of Petrol, has previously collaborated with prominent gaming entities such as Activision Blizzard, Bandai Namco, CD Projekt, Epic Games, and more.

Speaking to GamesIndustry.biz, Clarke emphasized PUBLSH's vision of providing "experienced, collaborative and flexible" publishing support, bolstered by an advertising background. This includes offering direct project investments and customized developer finance solutions.

The startup, which is currently financed by its founders, is considering attracting like-minded external investors to share its future vision, according to Clarke.

With a focus on providing leadership without exerting overwhelming control, PUBLSH's approach is selective, fostering deep collaboration with partner teams.

The collective expertise of PUBLSH spans product strategy, business growth, financial planning, and audience engagement, as well as marketing and strategic market execution.

The publisher plans to release "around four to five games annually," a deliberate choice according to Clarke, focusing on games with budgets under $20 million.

"Our aim is to invest deeply in every studio we collaborate with, adding significant value to a carefully selected group of partners," Clarke explains.

Slated for release on PC in 2027, Pera Coda merges point-and-click gameplay with immersive "psychological storytelling."

Granados remarked that Pera Coda's distinct narrative made it stand out for their new publishing style. "Elyzio has developed an evocative, engaging game with a compelling narrative," Granados stated, highlighting their excitement to collaborate with Elyzio to bring this innovative experience to players globally.