17.08.2026

How to Promote Your PC Game in China? — Interview with Asia Game Buzz

We continue our weekly series of YouTube interviews. The guest of the new episode is Ksenia Zubareva, CEO of Asia Game Buzz, a company specializing in promoting PC games in China.

We talked with her about how Steam operates in China, what methods exist to promote a game without obtaining a license, and whether the local regulator is prepared to give projects from Russia a break when issuing ISBNs.

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