Sail.game, a matchmaking platform, introduces a complimentary tier for developers as Gamescom approaches

The text 'Sail.game' overlaid on a vintage map with a navigator's tool, below which reads 'The Shortest Route to the Right Partner' and 'Connecting Game Developers and Publishers in Seas of Opportunity.' — Image credit: Sail.game

Sail.game, a matchmaking service for those in the PC and console gaming industries, is launching a free tier just in time for Gamescom.

Starting today and continuing until August 31, developers can utilize the platform’s Entry Cruise tier without paying the standard €99 fee by using promo code SAILFREE.

Though the Entry Cruise tier is only free temporarily, developers opting in during the Gamescom event can secure permanent access for their titles.

This offering includes several tools:

Develop a game card to create a project profile for publishers
Match with publishers according to specific criteria such as genre, platform, budget, and stage of development
Be alerted when publishers view or shortlist a project
Allow direct contact from interested publishers and investors to studios

Though advanced tiers provide more visibility and features, the Entry Cruise tier is “adequate to help developers become visible and find appropriate publishing partners.”

CEO Vladimír Geršl noted, "Numerous promising games fail to connect with the right audience, not due to a lack of potential, but because developers don't have enough time, connections, or finances to engage in lengthy outreach."

"Having spent nearly 25 years in the gaming sector, my team and I have turned longstanding industry contacts into an active network of publishers who outline the kinds of projects they seek. Sail.Game applies this knowledge to a modern digital scouting environment, ensuring developers connect with appropriate partners more effectively.”

Geršl added, "Thanks to our collaborators and sponsors, we're able to offer free access for a limited time, granting many studios a true opportunity to secure funding, allowing them to concentrate on game development."

Earlier this year, Geršl and managing director Guillaume Jamet unveiled Sail.game.

Currently, Sail.game boasts over 230 verified publishers and investors, achieving more than 23,000 user interactions.

The discovery platform is free for eligible publishers. Jamet previously remarked to GamesIndustry.biz that the €99 entry is essential for maintaining the platform’s ecosystem's integrity.

"Teams typically invest significantly more in events, travel, or online showcases with no certain results," he remarked. "We offer a better potential for recognition at a much lower fiscal and time cost."