In the first half of 2026, spending by Chinese game developers on Yandex Ads increased nearly 2.5 times
How much that is in terms of money is not reported.
Honor of Kings
The fact that studios from China have started spending more on advertising in Russia was shared by Yandex Ads' Managing Director for Asia, Sergey Ustinov, in an interview with TASS. He noted that game developers are currently among the most active Chinese advertisers.
A few days ago, similar observations were shared by the Russian app store RuStore. It was reported that from January to June 2026, Chinese gaming companies invested around 306 million rubles in advertising their projects on the platform — accounting for 76% of the semi-annual advertising expenditures of all foreign game publishers in RuStore.