What an IP License Brings to a Mobile Game — Lecture and Case Study "STS Media" — KII Minsk 2026

We continue to publish video reports from the "Gaming Industry" conference, which was held on April 22 in Minsk. Today, we are releasing the report "Mobile Games Based on a Popular Brand License. How Does It Work? From Idea to Top Spots in App Stores." The report was presented by Alexey Kozyakov, who is responsible for the "Three Cats" brand at "STS Media."

Alexey's 20-minute lecture is a detailed account of the possibilities of licensing. The speaker discusses both the fundamentals of the process and the challenges a team might face when deciding to create a game based on a popular brand. Additionally, he shares his personal case study.

The video can be watched on our YouTube page: https://youtu.be/3dn36AZDtTA