How to Recoup a Game with a Single Trailer — A Lecture by Ruler Productions — Minsk CII 2026
We are starting to publish videos of the talks from the "Game Industry" conference, which took place at the end of April in Minsk, on a daily basis. The series opens with the presentation "Recoup a Game with a Single Trailer: All the Secrets to Gaining Wishlists with Videos," delivered by Dmitry Kungurov, co-founder of Multifora Digital and Ruler Productions.
As you can easily guess, in his presentation, Dmitry thoroughly examines the approaches and techniques for working on game trailers. He also explains why trailers are necessary and what they shouldn't be expected to achieve.
Slides for the video — available via the link.