Nintendo increases prices for the Switch 2, adjusting console costs in Japan, the US, Canada, and Europe
Nintendo has shared its decision to raise the prices for the Switch and Switch 2 in Japan, with only the Switch 2 seeing an adjustment in North America and Europe.
The announcement, aligning with Nintendo's recent financial results, cited shifts in market dynamics and a global evaluative process as reasons for this move.
The company expressed apologies for the inconvenience these changes might bring to stakeholders and asked for understanding. Further regional pricing details will be disseminated by Nintendo's international offices.
In Japan, the new pricing for Switch and Switch 2 will begin on May 25, 2026:
| Nintendo Switch 2 | Current Price | Revised Price |
|---|---|---|
| Nintendo Switch 2 Japanese-Language System (Japan Only) | ¥49,980 | ¥59,980 |
*Pricing for the multilingual version available via My Nintendo Store remains unchanged
| Nintendo Switch | Current Price | Revised Price |
|---|---|---|
| Nintendo Switch (OLED Model) | ¥37,980 | ¥47,980 |
| Nintendo Switch | ¥32,978 | ¥43,980 |
| Nintendo Switch Lite | ¥21,978 | ¥29,980 |
For North America and Europe, these revisions take effect on September 1, 2026:
| United States | Current Price | Revised Price |
|---|---|---|
| Nintendo Switch 2 | $449.99 | $499.99 |
*Prices do not include tax
| Canada | Current Price | Revised Price |
|---|---|---|
| Nintendo Switch 2 | $629.99 | $679.99 |
*Prices do not include tax
| Europe (My Nintendo Store) | Current Price | Revised Price |
|---|---|---|
| Nintendo Switch 2 | €469.99 | €499.99 |
*Prices do not include tax
Adjustments have also been announced for the Nintendo Switch Online service in Japan, starting July 1, 2026:
| Nintendo Switch Online | Current Price | Revised Price |
|---|---|---|
| Individual Membership (1 month) | ¥306 | ¥400 |
| Individual membership (3 months) | ¥815 | ¥1,000 |
| Individual membership (12 months) | ¥2,400 | ¥3,000 |
| Family membership (12 months) | ¥4,500 | ¥5,800 |
| Nintendo Switch Online + Expansion Pack | Current Price | Revised Price |
|---|---|---|
| Individual membership (12 months) | ¥4,900 | ¥5,900 |
| Family membership (12 months) | ¥8,900 | ¥9,900 |
Announcements regarding price changes in South Korea will follow at a later date.
Previously, Nintendo's president Shuntaro Furukawa shared that potential future price shifts could happen due to the scarcity of memory components, as noted in an earlier statement.
He emphasized that changes to pricing are decided based on a range of factors, including profitability and market conditions, noting that a prolonged surge in memory costs could potentially impact hardware profits. In such a scenario, the company would reassess the situation.