Playstack's Balatro publisher claims an impressive "hit ratio" exceeding 85%

Indie label Playstack boasts an impressive success rate, with over 85% of its games providing a favorable return on the investment it makes in their development. This information was highlighted in a report from the company's parent, TruFin. According to this report, all of the games published by Playstack in 2025 are expected to be profitable.

During 2025, Playstack's financial performance was strong, securing £55.3 million in gross revenue, marking a 24% growth compared to the previous year. This accounted for 83.9% of TruFin's total revenue in the same period. The company's net revenue increased by 30%, reaching £21.1 million, while its EBITDA went up by 20% to £13.5 million.

The label's games amassed over 20 million downloads and were played for in excess of 150 million hours throughout the year. Playstack's investment return for its console games has surpassed 300%, and its lifetime revenue on Steam has exceeded $100 million.

Furthermore, TruFin noted that Playstack is well-prepared to sustain this growth trajectory into 2026 and beyond. Aiming to achieve B Corp certification by 2030, Playstack focuses on sustainability and philanthropic efforts.

In a decision from the previous year, Playstack wrote down a £1 million loan extended to German developer Storm Chaser. The label is well-known for the successful indie card game Balatro, which launched in February 2024, earning over $1 million within its initial eight hours and reaching one million units sold in the first month.

In an interview with GamesIndustry.biz, Playstack's CEO Harvey Elliott called Balatro transformative for both the company and the gaming sector. He emphasized that captivating games can find their audience regardless of the size of the development team, reinforcing Playstack's game selection strategy and boosting their confidence in their approach.