Pitchify introduces a novel service aiming to bridge the gap between developers and publishers

Image credit: Pitchify

Pitchify, an online platform, has introduced a new feature designed to connect developers with appropriate publishers.

Named Pitch Direct, this service allows developers to create their pitches while being clearly informed about the publishers' prerequisites such as financial limits and project timelines.

The goal of the service is to rectify pitching inconsistencies by clarifying criteria, streamlining the submission process, and enhancing visibility so that developers of varying sizes are given fair opportunities.

"For developers, navigating the publisher environment can often seem unclear and erratic," remarked Altered Gene’s studio head, Des Gayle. "Determining which publishers align with our project can be challenging."

"Instead of submitting pitches only for them to be overlooked, we can now aim at publishers whose criteria align well with our game, enhancing our chances of engaging in productive discussions, even if they end up in swift refusals."

Currently, Pitch Direct features 15 active submissions from nine publishers, such as Curve Games, Excalibur Games, Green Man Gaming, Kando Factory, Kwalee, Rainy Frog, Super Rare Games, Miniclip, and Team17.

"Through Pitch Direct, Pitchify tackles the entrenched disparities in game financing," stated Gina Jackson, co-founder of Pitchify. "Access to publishers is frequently dictated by informal connections, exclusive information, and proximity, rather than by the quality of the work."

"By making publisher demands clear and transforming the obscure pitching email system into a structured, criteria-based process, the platform transfers opportunity from gatekeeping to suitability and excellence."

Jackson added: "It offers fair access to a wider and more diverse array of developers, allowing strong projects to be noticed on even footing, independent of background or connections, while also aiding scouts in focusing on evaluation instead of administrative tasks."