Pitchify unveils a new service aimed at bridging the gap between developers and publishers

Pitchify, an online platform, has unveiled a new offering to connect developers with the right publishers. Named Pitch Direct, this service aids developers in creating pitches by providing clear guidelines on publisher expectations, covering aspects like financials and timelines.

The aim of Pitch Direct is to balance the pitching field by clarifying submission criteria and enhancing the exposure of pitches, ensuring developers of varying scales are considered equitably. Des Gayle, head of Altered Gene studio, mentioned that the publisher scene can often appear uncertain and daunting for developers, making it difficult to identify compatible publishing partners.

He added that sending pitches often seemed like launching them into a void with little response. However, by focusing on publishers with aligned requirements, developers can engage in more fruitful discussions, even if the outcome is a quick rejection.

Currently, Pitch Direct boasts 15 open submissions from nine publishers, featuring names such as Curve Games, Excalibur Games, Green Man Gaming, Kando Factory, Kwalee, Rainy Frog, Super Rare Games, Miniclip, and Team17.

Gina Jackson, co-founder of Pitchify, noted that Pitch Direct is directly tackling the persistent inequalities in game funding. She highlighted that opportunities are frequently dictated by exclusive networks, insider insights, and geographical closeness rather than actual merit.

By clarifying publisher needs and shifting away from the traditional email-based pitch submissions towards a structured approach, the platform reduces gatekeeping. Jackson emphasized that this initiative opens up fairer access to a wider array of developers, allowing quality projects to be acknowledged on merit alone, irrespective of background or industry connections. Additionally, it enables scouts to concentrate more on evaluating quality rather than administrative tasks.