Bastion, a UK-based communications agency, has launched its North American branch

Renowned British PR firm Bastion has inaugurated a North American branch, with Rebekah Nicodemus, an experienced US PR professional, at the helm to cater to gaming clients across the continent.

Nicodemus, having previously overseen accounts like Blizzard Entertainment at Grayling, also occupied roles such as Head of Product Communications at Amazon Games and communications lead for Amazon Web Services. Since 1992, Bastion has been a pillar in the UK sector, representing Amazon Game Studios over the past six years domestically, and managing accounts through partner agencies globally, excluding North America.

The firm's Managing Director, Ravi Vijh, indicated to GamesIndustry.biz that Bastion America is hiring for account manager and account executive positions. The branch's inaugural client is Amazon Games Studios, with additional partnerships "on the verge of announcement."

Nicodemus expressed enthusiasm in a press release: "As a client, I depended on Bastion for strategic insights, autonomous problem-solving, and reliable outcomes. I am thrilled to extend this commitment to excellence, supported by a robust global network, to Bastion America's clientele as we grow our US foothold.”

Vijh added in the release, "Our collaboration with Rebekah at Amazon highlighted her ambition, well-aligned with Bastion's client-focused model. Her strong agency experience positions her as an asset to propel Bastion America forward."

The company outlined its offerings, which encompass "strategic advice, media and influencer engagement, social and community involvement, corporate and crisis communications, and marketing consultancy."