By the company or to order?

A survey conducted by the ComboApp agency showed that most companies do most of the work on creating and promoting applications independently, but, for example, a third of them would prefer to give marketing tasks to third-party companies.

It is interesting to compare the data obtained with the answers to the question: “What is the most difficult for you when creating and selling applications?” Marketing is also in the lead here: 36% of respondents consider it one of the most difficult tasks.