The market value of Ubisoft has plummeted by one third—it is now 73 times less than that of Electronic Arts
News about Ubisoft's reorganization, as well as the cancellation or postponement of several games, dealt a heavy blow to the company. On the morning of January 22, its shares dropped by 33% to €4.43 per share.
Assassin’s Creed IV Black Flag
According to data from Google Finance, as a result, Ubisoft's market value reduced to €596.81 million.
For comparison: at the time of writing, Ubisoft is valued on the stock exchange at 1.65 times less than Embracer Group (€985.25 million), 10.7 times less than CD PROJEKT (€6.37 billion), and 73 times less than Electronic Arts (€43.65 billion).
It should be noted that investors were not the only ones displeased with Ubisoft's announcement of a major company overhaul. The French union Solidaires Informatique appealed to Ubisoft employees in Paris, urging them to strike today. The union called the management's decisions "absurd" and "catastrophic," criticizing top executives for wanting to save at the expense of the interests of rank-and-file employees. Ubisoft itself did not comment on this statement.