Netflix is emphasizing its focus on cloud gaming, though the co-CEO acknowledges that "we still have a lot of work to go do"

Greg Peters, co-CEO of Netflix, has revealed plans to focus on cloud gaming as a key priority leading into 2026. Speaking to shareholders during the Q4 2025 earnings report, he described this initiative as a significant step forward for the company, although he noted that implementation is still in its early phase.

According to Peters, around one-third of Netflix members currently have access to games on their TVs, a result of ongoing updates to TV technology needed for these games. As per a transcription by Game Developer, Peters highlighted a noteworthy engagement with Netflix's party games, such as Boggle, Pictionary, and LEGO Party!, which have seen increased interest since the launch of the Party Pack—even though only about 10% of eligible users have accessed these games.

Peters is optimistic about the potential in this area, observing early indications that the combination of interactive and non-interactive content not only enhances viewer engagement but also strengthens the connection between the two forms. This approach, he claims, boosts both user interaction and retention.

He emphasized the company’s hopeful outlook on this opportunity, stating, "We're seeing progress, but there's considerable work ahead. Investment will scale based on proven member benefits and business returns."

Currently, Netflix is in the process of acquiring Warner Bros. Discovery. Last month, the streaming service announced plans to purchase Warner Bros., including its gaming division, for $82.7 billion. This acquisition effort follows a move by Paramount Skydance, which launched a takeover bid for Warner Bros. Discovery, a proposal that has been twice rejected by the company's board, as reported in several articles including those discussing their repeated refusals.