Xsolla has undergone rebranding. The company has a new brand positioning
Recently, Xsolla announced a rebranding. Its entire identity, including the logo, has changed, and its positioning has been adjusted—now it aims to become a "comprehensive ecosystem for game developers."
“Although Xsolla has long been primarily associated with payment solutions, that was just the beginning. Modern developers require much more than a single type of service. A successful gaming business relies on an integrated ecosystem that combines monetization, distribution, user identification, live operations, and regulatory compliance across various platforms and markets,” Xsolla explained in its blog.
As Xsolla clarified, the company wants to support developers throughout the entire game lifecycle. It currently offers a wide range of opportunities for this purpose: from monetization tools to distribution solutions.
This is not the first rebranding in the company's 20-year history. Originally founded as 2pay, it rebranded in 2011.