Krafton, the creator of PUBG, is developing 26 games as part of its ongoing quest to find a "big franchise IP"

PUBG: Battlegrounds — Image credit: Krafton

The South Korean gaming company, Krafton, is pushing forward in its pursuit of what it refers to as a "big franchise IP."

In a recent blog post, Krafton outlined its strategy for 2026, revealing that it currently has 26 games in progress. Among these, 12 titles are scheduled to debut in the upcoming two years, including Subnautica 2, Palworld Mobile, and No Law.

Aiming for a "big franchise IP," Krafton envisions an entity that extends "beyond a single game experience," spanning genres, content, and service formats to promote sustainable and ongoing growth across an extended period.

The company emphasizes its development process, which focuses on "early validation and clear decision gates," ensuring each project justifies the investment. Additionally, Krafton targets markets with a "clearly identifiable core fan base," leveraging data to assess their "long-term potential."

Krafton also plans to broaden the reach of the PUBG franchise through "cultural collaborations" and service enhancements. It is also working on user-generated content for the battle royale series, with recent expansions including Black Budget and Blindspot.

CH Kim, CEO of Krafton, stated, “We will remain focused on Krafton's core gaming business as we begin to move into the execution phase of producing new titles. While expanding the PUBG IP franchise as a content platform, we will begin to create franchise IPs via our new title pipeline and creative leadership.”

In October 2025, Krafton outlined its ambition to transition into an "AI first" company. Presently, this initiative involves utilizing AI technology in game creation, but the company is also exploring the potential of applying its gaming technology to "physical AI and robotics."

Last year, discussions with the directors of PUBG: Battlegrounds and Inzoi provided insight into Krafton's AI-focused direction.

Moreover, Krafton is involved in a complicated legal dispute with the former lead developers of Subnautica 2, who were dismissed from the company last year.