Following its $55 billion acquisition by EA, Maxis emphasizes that its "values have not changed"

After an investor group, comprising the Saudi Arabia Public Investment Fund, acquired Electronic Arts for $55 billion, Maxis has reaffirmed that its "values have not changed."

In a blog post released last Friday (January 9), the team behind The Sims stated their "creative control, guided by [their] values of inclusivity, choice, creativity, community, and play," remains unaffected by this acquisition.

The developer referred to a specific values page, explaining their ongoing dedication to representing diverse identities and expressions, ensuring "every player feels seen and celebrated."

Maxis highlighted its commitment to features that enable all players to create Sims that resonate with them and explore their identities freely.

They also discussed the franchise's future, underscoring that The Sims' core as a "single-player life simulation" will remain intact.

"Single-player PC and console experiences will always be a part of our future," said the developer, noting the focus of over half their global team on The Sims 4 and its next evolution.

The upcoming Sims game, Project Rene, will prioritize mobile platforms with a multiplayer feature.

In September 2025, the Saudi PIF, together with Silver Lake Capital and Affinity Partners, revealed plans to purchase EA for $55 billion.

EA shareholders gave their approval to the deal last month, after which PIF will possess 93.4% of the US-based developer and publisher.

Andrew Wilson, CEO of EA, reiterated that the firm’s values will stay consistent under new ownership, with ongoing "creative control."