How do users find out about apps?

Mobile app promotion is not an easy process, especially in markets such as the Apple App Store or Windows Marketplace, where advertising cannot be bought in principle. But is it so important in the end? According to AT&T Mobility, almost half of mobile players learn about new games from their friends.

But do not forget about the promotion of applications through search: it’s easier and more reliable. When selling games, you need to think, first of all, about the correct optimization in the online store. In the case of other categories of applications – about optimization for search engines.