Google is permitting developers in the United States to provide alternative payment options on the Play Store

Google has revised its policy, now permitting developers in the United States to include alternative payment methods and external links on Google Play.

This policy shift comes after the Ninth Circuit Court of Appeals upheld an injunction mandating Google to accommodate rival marketplaces on its U.S. platform.

According to details on Google's support page, two key policy changes have been implemented to "ensure compliance with the injunction" issued by the court.

The alterations allow developers to inform users about an app's availability or pricing outside Google Play and provide links to download apps from alternative sources.

Moreover, Google will cease requiring the use of Google Play Billing for in-app purchases and will no longer mandate pricing based on the use of Google Play Billing.

Per Digital Trends, these policy revisions will be effective until November 1, 2027, the date when the court order is set to expire.

Chris Hewish, president of Xsolla, shared with GameIndustry.biz: "Google Play's decision to permit external purchase links significantly benefits U.S. mobile developers. It allows game studios to manage monetization more effectively, directing users to their own online stores, capturing more revenue, and fostering direct customer relationships through alternatives like direct payments and loyalty schemes."

Hewish further noted: "This autonomy enables innovative pricing, bundling, and player engagement strategies, previously limited by platform fees and regulations. It's a crucial move towards a developer-centric and player-friendly mobile ecosystem."

In 2023, Google faced an antitrust lawsuit defeat initiated by Epic Games. The verdict from the jury determined that Google Play and its billing system functioned as an unlawful monopoly with anti-competitive traits.