30.06.2025

Tamsin O'Luanaigh establishes a new advisory company named Wise Cat Strategy

Image credit: Tandem Events

Tamsin O'Luanaigh, who helped establish NDreams and served as its chief people officer, has launched a new consulting service called Wise Cat Strategy.

This initiative is designed to equip game developers and organizations with strategies to cultivate cooperative, positive, and efficient workspaces.

Wise Cat Strategy is focused on providing studios with tailored frameworks, promoting talent development and retention, and assisting with leadership and EDI programs.

Having already formed collaborations with several new gaming studios, Wise Cat plans to expand its clientele in both the UK and Europe over the next year.

O'Luanaigh remarked on the significant benefits of implementing supportive and transparent cultural strategies in workplaces, noting a gap in structured frameworks for many employers in the gaming sector.

She emphasized the challenges of expanding game studios and the complexities of addressing workforce issues, which often lack clear solutions. "That's where Wise Cat makes a difference," she noted.

Elaborating on Wise Cat Strategy's approach, O'Luanaigh stated: "We collaborate with you to uncover underlying issues, devise effective pathways, and address the real challenges encountered during studio growth with certainty, not disorder."

Frank Sagnier, Chair of Everplay Group and previously the non-executive chair of NDreams, lauded Tamsin's significant role in NDreams' evolution from a small start-up to a successful enterprise, which was sold to Aonic in 2023.

Sagnier praised her commitment to employees' well-being and her innovative approach to leadership, describing her experience as unparalleled.

He expressed strong confidence in Tamsin's ability to deliver exceptional people and consultancy services across various stages of business development, commending her expertise, vision, and empathy.

gamesindustry.biz
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