The Failure of MindsEye in Numbers and Quotes: The Game-Platform That Exists Only in the Mind of a Former GTA Producer
Hundreds of millions of dollars in investments, promises of a revolution in the UGC space, visionary speeches from the veteran behind the GTA series, and near-zero sales for a AAA project. This is MindsEye — currently the biggest flop of 2025. It is the perfect time to analyze the game’s metrics and take a look at the journey of Build A Rocket Boy studio.
Pictured in the center is Leslie Benzies, former producer of the GTA series and founder of Build A Rocket Boy
MindsEye is a third-person shooter that also offers a limited set of UGC tools to its few buyers. Developers from Build A Rocket Boy position the game as a AAA product and the beginning of a long-lasting universe, but in terms of quality, it falls short compared to many B-tier action games from the PS3/Xbox 360 era.
Given MindsEye's failure on all fronts, it's best to start with the numbers — wishlists, sales, ratings, peak online, and other metrics.