Fable Town earned $5 million, and its monthly audience exceeded 440,000 people
Last fall, MY.GAMES launched a mobile publishing division named MGVC Publishing. One of its first projects was Fable Town — a Merge-3 genre game from the studio Reef Games. In a recent report, the company shared the game's successes.
Fable Town
Main Figures
- The global release of Fable Town occurred in October 2024. Since then, the game's revenue has exceeded 5 million dollars.
Fable Town Revenue Growth
- Downloads of Fable Town are nearing 2 million. In May 2025, Sensor Tower analysts ranked Fable Town second on the list of the most downloaded Merge-3 games of the month.
- Currently, the game's MAU exceeds 440 thousand people, and DAU is 95 thousand people.
- After significant revisions of the meta-systems and gameplay, Fable Town has improved several metrics. For instance, since the beginning of the year, the game has nearly doubled its organic traffic, and revenue from rewarding ads has risen 2.5 times. Additionally, marketing investment volume has doubled with a positive ROI.