Nintendo has expressed its dedication to ensuring the accessibility of the Switch 2, even in the face of tariffs

Amid challenges posed by US tariffs, Nintendo has reaffirmed its dedication to keeping its products widely accessible. In a conversation with IGN, Doug Bowser, President of Nintendo of America, highlighted that the pricing for the Switch 2 was maintained at ¥49,980/$499.99/£395.99 to reassure users about its affordability.

Bowser stated, "We found it crucial to set this price, even after additional tariffs were introduced, to provide consumers confidence in their ability to buy at this rate."

The conditions remain unpredictable, making future developments uncertain. Nevertheless, the company is determined to adapt and ensure that products, including the Switch 2, remain accessible.

Recently, Nintendo projected that the Switch 2 will reach 15 million unit sales in fiscal year 2026, as reported by Bowser to GamesIndustry.biz. He expressed confidence in the ability to satisfy consumer demand for the hardware in the US market.

He explained that this aspiration is aligned with their achievements during the initial months of the original Switch launch. Plans in the US are expected to ensure ample production and supply to meet consumer needs.

With early favorable responses to the Switch 2, illustrated by pre-order activity, Nintendo is preparing to maintain a steady supply, especially through the holiday period.

Addressing the concerns about the $80 pricing of Mario Kart World, the flagship title for Switch 2, Bowser elaborated on the pricing process. "We evaluate factors like the content volume and the extensive playtime offered by the game when setting prices," he said. For Donkey Kong Banaza, releasing on July 17, 2025, the price was determined to be $69.99.

Bowser also spoke about physical games, describing them as an essential part of the business despite the emergence of game-key cards, which are physical cartridges holding a license key instead of the actual software.

He noted, "With the introduction of game-key cards, we aim to match the extensive and in-depth library achieved with the original Switch."