The UK union Equity assembles at the BAFTA Game Awards to advocate for better conditions for performers

Equity, the UK union for performing arts and entertainment professionals, took the spotlight at the BAFTA Game Awards last night, advocating for better pay and working conditions for those in the video games sector.

This effort is part of Equity's ongoing Game On campaign, which seeks to "improve standards for performers in the video game industry."

"The BAFTA Game Awards are a fantastic celebration of the video games sector and its remarkable accomplishments," expressed John Barclay, assistant general secretary for recorded media at Equity.

Barclay emphasized, "Equity is advocating so that the problematic practices frequently highlighted by our members are addressed by industry leaders."

"The video game market is a massive £7 billion industry in the UK, with leaders from some of the world's wealthiest companies at the event," he added.

"However, these companies are still not engaging with Equity to establish union-negotiated agreements that would enhance the pay and conditions for our members."

Barclay further commented, "Despite nearly £200 million in tax incentives for games companies, remuneration for UK video game performers has stalled. Proper safeguards against artificial intelligence exploitation and NDA misuse are lacking, and performers require safer environments to protect their vocal and physical health, and to ensure appropriate handling of intimate scenes.

"In an industry generating significant revenue, Equity's members deserve improved conditions."

In July, Equity expressed its solidarity with SAG-AFTRA, supporting their decision to strike against game companies in the United States after no agreement was achieved with major industry players.

Barclay stated at the time, "We stand with SAG-AFTRA in the global endeavor to secure fair compensation and safeguard member rights, a pressing need as artificial intelligence evolves."

As of last month, SAG-AFTRA noted that they remained at odds with leading game firms.

It pointed out that representatives from companies like EA, Activision, Take-Two, and WB Games suggest a near resolution, but this is inaccurate.

Recently, the union launched new accords allowing members to collaborate with students and participate in game jams amid the ongoing strike.