A report indicates that 50% of mobile gamers have earned tangible rewards from playing games
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A significant portion of mobile gamers, 50%, have earned rewards with actual financial value from gaming on their phones. Among these individuals, 72% consider these tangible rewards crucial when deciding which new mobile games to download.
This data comes from Almedia's Rewarded Returns report, led by Atomik Research, which gathered responses from more than 2,000 mobile players in the US and UK.
This reward-centric user acquisition strategy aims to draw in, engage, and retain players by integrating a reward system into existing games.
Players may gain cash, Amazon credits, or other valuable currencies by reaching specific milestones or completing tasks within a game.
Findings also reveal that 54% of mobile gamers are increasing their gaming hours, with approximately 42% of these players valuing rewarded gameplay as a primary motivator for extended playtime on mobile platforms.
Overall, 75% of participants hold a favorable opinion towards receiving rewards with real-world value from gaming.
Out of those who have already benefited from such rewards through mobile games, 85% report they continue playing even after the rewards phase ends, and 76% are inclined to recommend games offering monetary rewards.
The survey suggests that interest in real-world rewards as a deciding factor for game choice and usage is growing.
However, among players not yet engaging with these incentives, 33% express concerns related to fraud, while this apprehension increases to 39% among those who have encountered reward-based user acquisition.
“Our comprehensive analysis of the gaming community indicates a strong demand for rewards throughout the mobile gaming sector,” stated Moritz Holländer, Founder and CEO of Almedia. “Never in gaming history have we observed such widespread uptake of real-world rewards by gamers.
“We are witnessing a transformative shift in how players choose games, influenced by rewards, which also fosters significant long-term player-game relationships,” Holländer continued.
He remarked: "This represents a complete reimagining of user engagement with gaming content, coinciding with a period when game developers face significant challenges in attracting and retaining players within a highly competitive market environment.”