According to a report, 50% of mobile gamers have obtained tangible rewards through gaming experiences
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Half of mobile gamers have earned rewards with tangible value from mobile games. Additionally, 72% of these gamers prioritize games offering real-world perks when downloading new titles.
This information is part of Almedia's Rewarded Returns report, which was produced by Atomik Research after interviewing more than 2,000 mobile gamers in the US and UK.
The strategy behind reward-based user acquisition aims to draw, involve, and keep players by integrating a rewards initiative into an existing game.
These rewards might include cash, Amazon credits, or other types of currency for reaching specific milestones or completing challenges in the game.
The findings show that 54% of mobile gamers are now spending more time playing. Approximately 42% of these individuals find rewards in games highly motivating for increasing their gaming time.
Three-quarters of respondents have a favorable opinion about receiving real-world value rewards from games.
Among those who have already benefited from such rewards, 85% continue to play even after a reward campaign ends, and 76% are inclined to recommend games offering these rewards.
The survey suggests a growing trend of using real-world rewards to enhance game playtime and downloads.
However, 33% of gamers not yet engaged with rewards express concerns about potential fraud, a concern that rises to 39% among those who have engaged with reward-based user acquisition.
"Our comprehensive research highlights a strong desire for rewards within the mobile gaming sector," stated Moritz Holländer, Founder and CEO of Almedia. "The widespread acceptance of real-world rewards by players is unprecedented in gaming."
Holländer further explained: "This is a significant change in how gamers determine which games to play, emphasizing the role of rewards in building enduring connections between players and games."
He concluded: "This evolution in user engagement with gaming content comes at a crucial time as game developers face challenges in attracting and keeping players in a fiercely competitive industry."