Pullup Entertainment names new CEO

Geoffroy Sardin is set to become the Chief Executive Officer of Pullup Entertainment starting April 1, 2025. He will collaborate with Fabrice Larue, who will transition to the role of executive chairman.

With 25 years of experience in the industry, Sardin has been instrumental in reshaping the Group's operations over the past year. Larue expressed that Geoffroy has made extensive contributions to the company by emphasizing live content and enhancing the structure of its creative studios.

Sardin has also successfully led the Focus Entertainment Publishing unit, notably during the hugely successful release of Warhammer 40,000: Space Marine 2. His expertise in the gaming sector and leadership skills are seen as crucial to sustaining the company’s growth and dynamism.

In response to his appointment, Sardin stated: "Being named CEO of Pullup Entertainment is an exceptional privilege. I thank Fabrice Larue, the Board, and the outstanding teams I've collaborated with over the last 15 months for their support."

He further mentioned that the enduring appeal of their AA and Indie games is due to their quality and the engaging gameplay that captivates gaming enthusiasts. Sardin plans to continue these successful strategies while also advancing the organization’s professionalism. Pullup Entertainment is preparing for an ambitious release agenda for the upcoming fiscal years.

The launch of Warhammer 40,000: Space Marine 2 has been described as a landmark success for Pullup Entertainment, significantly contributing to a record-breaking second quarter of the 2024/25 fiscal year. For more details, visit this link.