Pullup Entertainment names new CEO

Geoffroy Sardin has been named the Chief Executive Officer of Pullup Entertainment.

Starting April 1, 2025, Sardin will collaborate with Fabrice Larue, who will transition to the position of executive chairman.

With 25 years of industry experience, Sardin has been instrumental in steering the Group's operational changes for the past year.

"Geoffroy has made a tremendous impact on our operations in just over a year. His leadership in the Company's transformation, emphasizing more live content and the structuring of our creative studios, has been impressive," stated Fabrice Larue.

"Under his guidance, the Focus Entertainment Publishing teams achieved a historic launch with Warhammer 40,000: Space Marine 2. Geoffroy's deep understanding of the video game sector and his leadership skills are significant assets for us, and we are thrilled to rely on him to maintain Pullup Entertainment’s growth," Larue continued.

Geoffroy Sardin expressed: "Taking on the role of CEO at Pullup Entertainment is a significant honor. I thank Fabrice Larue and the Board for their trust, and I am grateful for the incredible teams in the Group with whom I've closely collaborated over the last 15 months.

"The continued success of our AA and Indie titles rests on their high quality and the challenging gameplay that appeals to dedicated gamer communities. We aim to keep this winning approach while also enhancing our organizational maturity and discipline. We’re committed to executing an ambitious launch schedule for the future," Sardin mentioned.

According to reports, Warhammer 40,000: Space Marine 2 has been described as the "best launch in Pullup Entertainment's history," leading to "record-breaking results" in the second quarter of the 2024/25 fiscal year.