PTW changes its name to Side

The gaming outsourcing company PTW has consolidated its various divisions, renaming 1518 Studios, SIDE, and Ghostpunch Games as one unified brand called Side.

By merging these entities, Side provides a variety of services such as game creation, art and sound production, quality assurance, localization, customer support, community guidance and data handling.

Side's CEO, Deborah Kirkham, stated, "Our organization has long worked as a cohesive unit with a shared goal, and I'm thrilled that we can now represent all our team under a single banner."

She explained the rebranding symbolizes a dedication to innovative and custom solutions that enhance our clients' achievements globally.

Kaley Hurst, the chief revenue officer, remarked, "Our rebranding is the culmination of years of both organic and strategic expansion, indicating we are more powerful when combined, both in brand strength and values."

Established in 1994 as Pole to Win, PTW has acquired several companies, most recently purchasing Ghostpunch Games for $13 million in August 2024. In previous years, it also acquired 1518 Studios in 2021 and Side UK in 2015.