The audience for the dating simulator Love and Deepspace exceeded 50 million people in a year
Love and Deepspace is a mobile romantic gacha game in which the main character destroys alien monsters and goes on dates. The game has achieved a major milestone. The creators of Love and Deepspace announced that it has been launched by 50 million people worldwide within a year of its release.
Love and Deepspace
The global release of Love and Deepspace took place on January 18, 2024. The game was developed by the Chinese company Papergames, which recently released another hit, Infinity Nikki.
Love and Deepspace is targeted towards a female audience. Much of its popularity owes to the appearance and diversity of the male characters with whom the main character can date. Notably, this is the second project in the Mr. Love series, but it visually differs significantly from its predecessor, Mr. Love: Queen’s Choice. The graphics in Love and Deepspace have become very detailed, which also attracted players.
According to AppMagic data, Love and Deepspace has earned $319.2 million in the App Store and Google Play to date—this is the net IAP revenue after store commissions and taxes. It has already surpassed Mr. Love: Queen’s Choice in earnings. The first part earned $202.81 million in IAP revenue over seven years.
The majority of Love and Deepspace's revenue predictably came from its home country. According to AppMagic, the game earned $202.83 million from IAPs in China alone. The next largest markets were the United States ($34.44 million) and Japan ($30 million).
IAP Revenue Dynamics of Love and Deepspace
AppMagic estimates the game's downloads at only 19.47 million. This is significantly less than the 50 million cited by Papergames, but it is important to remember that the service does not track the situation in Chinese Android stores, and Google Play is unavailable in China. Of the global downloads of Love and Deepspace observed by AppMagic, 80.2% were from the App Store. The main markets are also China (10.1 million downloads), the United States (1.98 million downloads), and Japan (913.98 thousand downloads).