"Our product Ludus has become a real hit," said Vladimir Markov from Top App Games about the results of 2024

We continue to summarize the results of 2024 with gaming (or game industry-related) teams and experts. Next, we have an interview with Vladimir Markov, CEO of Top App Games.

What kind of year was it for the company? What achievements would you like to highlight?

This year has been dynamic, filled with events and challenges. The gaming market continues to be complex and competitive, especially due to the intense battle for traffic. However, the year-end results are encouraging: our product Ludus has become a real hit—we are confidently growing and able to acquire traffic in the short-term. This shows that the team is moving in the right direction and has a strong understanding of how to further develop the project to attract and retain new users. For us, this success is a significant step forward and an inspiration for the future.

Ludus

How, in your view, has the situation in the gaming market changed?

To put it briefly, the main changes boil down to a decrease in retention and an increase in user acquisition costs (CPI). Competition in the market is intensifying. It is becoming harder than ever to capture the audience's attention. In this context, Ludus can be considered a true phenomenon. The fact that our product is showing growth in the short-term even in today's market conditions is nothing short of a miracle.

What kind of year was it for the genre in which you operate?

Speaking of Ludus, it can be boldly asserted that it has become a separate genre by itself. Its emergence in the market is a significant event. I know that teams worldwide are already emerging, taking our idea as a model and trying to imitate us. This is undoubtedly recognition! Therefore, this year can be called the year of the birth of a new genre.

What strengthening or emergence of trends in your niche do you expect in 2025?

Making predictions is difficult, but, as before, I think passive gameplay games will continue to hold users' interest. Simple and addictive projects like our Ludus are capable of attracting and retaining a broad audience. Such games, in my opinion, will continue to dominate the market.

What plans does the company have for the coming year?

We plan to strengthen our team, develop Ludus further, and implement many cool ideas we have in store. We also aim to create a new game that will be equally successful and beat our own records. And, of course, we will be attracting new teams—talented, ambitious, and daring. We have plenty to strive for, and we are confident we can reach our goals.