Microsoft has postponed the launch of its mobile gaming store to conduct further market research
Microsoft planned to launch its own mobile game store back in July, but it has yet to see the light of day. Xbox head Phil Spencer explained to Bloomberg why this has happened.
Candy Crush Saga
According to Spencer, Microsoft decided not to rush and to conduct a more thorough market analysis. The corporation is currently engaging actively with developers to understand their needs.
In addition, Microsoft is waiting for the resolution of antitrust court cases concerning the App Store and Google Play. As Spencer points out, as long as Apple and Google continue legal battles in various countries, Microsoft has no "effective way" to launch its store.
Previously, Microsoft mentioned that initially its mobile game store would be launched as a web version rather than a traditional app. This would circumvent the restrictions imposed by the owners of closed platforms like Apple. It was expected that at launch, the store would feature only Microsoft-owned games, including Candy Crush Saga and Minecraft.