07.11.2012

DeNA earned $627 million in three months

The Japanese giant DeNA, which owns the Mobage gaming network, reported for the last quarter, which ended for the company on September 30. 

According to the report, the company’s revenue amounted to $627 million, thereby rising by 45% compared to the same period last year. Operating profit reached $254 million, which is 38% more than last year.

The “consumption” of the virtual currency Moba-coins in Japan is estimated at $700 million. In foreign markets, this figure is more modest – $ 30 million. Despite the modest indicators, the global promotion strategy implemented by DeNA is already bearing fruit. Games such as Rage of Bahamut, Blood Brothers and Ninja Royale have been occupying high positions in the US box office charts on Google Play since the summer, where their ARPU is $1. 

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