Epic Games, Electronic Arts, Roblox, and others are the subject of a complaint in the EU, accusing them of misleading players into making purchases
The European Consumer Organisation (BEUC) has raised concerns involving seven leading video game firms, notably Epic Games, Electronic Arts, and Roblox, accusing them of engaging in practices that mislead customers into spending excessively. The accusations also include Activision Blizzard, Mojang Studios, Supercell, and Ubisoft.
The BEUC, in partnership with the European Commission and the European Network of Consumer Authorities, submitted a formal complaint, focusing on the deceptive use of in-game currency that entices consumers into unjustifiable spending.
As a response to these concerns, the BEUC suggested measures such as banning purchaseable in-game and app currencies or restricting access to them for minors under 18, alongside enhancing consumer rights clarity.
Agustin Reyna, BEUC's director general, emphasized the necessity for consumer protection in the digital sphere, insisting companies must adhere to regulations to ensure the gaming industry abides by real-world standards. He pointed out the harm caused by current in-game currency practices, especially on children, who are often manipulated into unwarranted expenditure.
Conversely, Video Games Europe affirmed to TechCrunch their commitment to European consumer laws regarding currency usage in games, asserting players can fully enjoy games without any financial obligation.
They also highlighted adherence to the PEGI Code of Conduct, which mandates clear and transparent cost information for in-game currency purchases.
This scrutiny isn't new, with previous criticisms towards gaming companies like EA for loot boxes within FIFA's Ultimate Team, leading to legal challenges. In 2020, EA faced a lawsuit for potentially violating gambling laws due to these features.
Similarly, Epic incurred a substantial fine of $520 million in 2022 following charges from the US Federal Trade Commission related to deceptive practices that reportedly violated privacy laws for children, compelling users into unintended purchases.
