Ubisoft's stock has reached a decade-low following the debut of Star Wars Outlaws

Shares of Ubisoft Entertainment SA dropped significantly following the launch of Star Wars Outlaws, with a decline of over 10% in just two days.

The stock reached €15.50, marking its lowest point since 2014, according to Insider Gaming. Currently, shares have decreased further to €15.34, bringing the market value to €1.97 billion.

Star Wars Outlaws had an underwhelming start, with GfK data indicating that physical sales in the UK are 55% lower compared to last year's Star Wars: Jedi Survivor. Digital sales figures have not yet been disclosed, and there's missing information in the physical sales numbers, as mentioned by GamesIndustry.biz's Chris Dring.

The game holds a Metacritic score of 76, but user reviews are less favorable with a score of 4.9. J.P. Morgan has adjusted its sales projections, reducing expectations by two million units and now foresees 5.5 million copies sold by March.

The potential effects on Ubisoft's fiscal year are yet to be determined. Despite the setbacks, the company had a good start, surpassing its objectives for Q1 2024, with a 12% increase in sales, reaching €323.5 million, and an 8.3% rise in net bookings, amounting to €290 million, as indicated in their recent financial report. Success in its back catalog, notably due to the free-to-play game XDefiant and pre-orders for Assassin's Creed Shadows, has been a contributing factor.