In the first half of 2024, the Japanese spent $5.3 billion on mobile games
The analytics company Sensor Tower reported on the state of the Japanese mobile gaming market for the first six months of 2024. We share the main findings.
Monster Strike
- The semi-annual revenue of the market with IAP amounted to $5.3 billion, which is a 17% decrease compared to the previous year. The decline is mainly due to the weak yen.
- At the same time, mobile game downloads in Japan increased by 2.5% to 320 million, with 55% of downloads coming from the App Store.
- The highest-grossing mobile game of the semester in the country was Monster Strike. From January to June 2024, it made $290 million from IAP, bringing the total revenue of Monster Strike in Japan to $11 billion since the game's inception.
- The top five best-selling games also included Uma Musume Pretty Derby, Puzzle & Dragons, Fate/Grand Order, and Honkai: Star Rail.
- The most downloaded mobile games in Japan for the semester were Last War: Survival, Royal Match, Fatgoose Gym!, Legend of Mushroom, and Block Blast.
- Bandai Namco Entertainment became the largest mobile publisher in terms of revenue in Japan, while Line Corporation led in downloads.
