miHoYo honored for promoting Chinese culture and tourism through Genshin Impact
China’s Ministry of Culture and Tourism has honored Genshin Impact developer miHoYo for promoting the country’s culture and tourism. The studio was the only game company to make this year’s list.
Liyue, one of the main regions in Genshin Impact
The Department of Science and Technology of the Ministry of Culture and Tourism announced an annual list of “Practice Cases of Digital Innovation in Culture and Tourism” on September 29, according to GameLook.
miHoYo not only made it to the top 10, but also became the only game company on the list. The ministry awarded the Genshin Impact developer for its achievements “game-based cultural dissemination and exploration of the tourism promotion model.”
The studio has honored Chinese culture and history in Genshin Impact, so it was likely the main reason it was included on the list. In 2020, miHoYo used the Zhangjiajie National Forest Park as the main inspiration for the Liyue in-game region.
As reported by GameLook, 138 different cases related to AI, big data, VR, cloud computing, and other technologies participated in selection this year.
Other news about Genshin Impact
- Last month, miHoYo’s biggest hit topped $3.7 billion in revenue on iOS and Android. Genshin Impact remains the third highest-grossing mobile title globally, only behind PUBG Mobile and Honor of Kings, which both are operated by Tencent.
- The game generates $1 billion every six months on average, with China accounting for the vast majority of its revenue. So it is no surprise that miHoYo received an honor from the country’s government.
- In June, China licensed a new game from the studio, which has several titles in production right now. miHoYo’s pipeline includes two cross-platform RPGs, Zenless Zone Zero and Honkai: Star Rail.
