Mobile marketing will be discussed at MATE Expo

The first information about MATE (Mobile Applications & Technologies Expo), an exhibition on the development and "implementation" (possibly meaning publication) of applications, has appeared. It will take place on May 30-31 in Moscow.

The list of topics is quite extensive. The event will cover:

— promotion of applications for international audiences;

— mobile advertising;

— mobile loyalty programs;

— corporate applications;

— how to save on the development of mobile apps and much more.

Presentations will be held in 2 streams. In the first hall, there will be discussions on marketing and new trends in mobile applications (speaker — Mikhail Tsupikov, Articulmedia), promotion by Dmitry Bykovskikh, SocialistMobile), e-commerce and monetization of applications and games (Max Gakeriz, QIWI), and mobile television (ivi.ru).

The second hall will be more specialized, focusing on the nuances of developing applications, games, new technologies, and their "implementation." The organizer of the event is Smile Expo.

Read more about the event here.