Another million from Puzzle & Dragons

The Japanese mobile superhit Puzzle & Dragons by GungHo continues to grow its audience at an impressive pace. On March 25th, it reached 11 million users. The game achieved this in just 16 days.

Last fall, a television advertising campaign for the game was launched to coincide with the release of the Android version, after which the number of users began to grow rapidly. Incidentally, a new commercial was recently introduced. It is likely that this contributed to the "acceleration," as the previous million was gained in 19 days.

In fact, in the table just below, the second column represents the number of downloads (each hundred equals 1 million), and the third column shows the number of days required to reach each additional million.

According to analysts' estimates, Puzzle & Dragons earns between $62 to $86 million per month.